Project Overview
A gentle tribute to slow mornings, steaming cups of tea, and the charm of handwritten pages “Quiet Hours” is a sweatshirt collection made for readers, writers, and lovers of mindful living. Combining delicate botanical sketches with stacks of books, teacups, and flowers, each piece feels like a warm escape into a slower, softer world.
Year of Completion: 2025
Status: Active
Graphic Design
Each sweatshirt features a harmonious arrangement of watercolor-style books, blooming stems, herbal teas, open journals, and vintage cups all lightly scattered across a warm ivory backdrop. The pastel palette of sage, blush, ochre, and forest green creates a comforting and inviting visual rhythm. The aesthetic evokes cottagecore sensibilities with a literary twist perfect for creatives, poets, and lovers of stillness.
Deliverables
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Original illustrated vector assets (books, plants, tea, flowers)
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Seamless textile layout in high-resolution print format
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3D sweatshirt mockups for product pages and lookbooks
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Social media visuals for lifestyle campaigns and book-lover niches
Tools Used
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Adobe Illustrator (Illustration and Layout)
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Procreate (Watercolor Texture & Floral Brushwork)
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Adobe Photoshop (Color Correction and Mockups)
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Midjourney (Cottagecore and Literary Moodboards)
Results Achieved
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Niche Bestseller: Adopted by independent bookstores and literary lifestyle brands in the UK and UAE.
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Instagram Buzz: Widely shared in “Bookstagram” and cozy fashion communities.
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Themed Expansion: Led to complementary products like journals, tote bags, and mugs under the same motif.
Challenges & Solutions
Challenges Faced:
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Creating balance between visual richness and breathable space across a repeat pattern.
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Avoiding over-saturation of feminine cues while keeping softness intact.
Solutions Implemented:
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Used alternating clusters and negative space to create natural movement.
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Chose gender-neutral pastel tones and organic layout flow to appeal broadly while retaining charm.
