Project Overview
A stripped-down approach to street expression, “Tagline Mono” captures the essence of graffiti in its rawest form black linework, bold tags, and quick sketch icons. This collection is a visual diary of the streets, with playful rebellion, coded references, and expressive motion all rendered in stark monochrome. Designed for purists, creatives, and those who find beauty in black and white.
Year of Completion: 2025
Status: Active
Graphic Design
Every sweatshirt is covered in rapid-fire graffiti elements spray-tag signatures, lightning bolts, smileys, abstract animals, and street iconography all drawn in high-contrast black over a pristine white background. A touch of muted yellow and red adds occasional accents for visual spark. The arrangement gives the feel of a sketchbook page after a graffiti jam session spontaneous, coded, and full of energy.
Deliverables
-
Monochrome graffiti iconography (hand-drawn)
-
All-over print vector layouts
-
Webshop-ready lifestyle mockups
-
Print files for DTG and heat-press applications
Tools Used
-
Adobe Illustrator (Tag Sketches & Vector Cleanup)
-
Procreate (Freehand Marker and Spray Brushes)
-
Photoshop (Mockups & Halftone Adjustments)
-
Midjourney (Moodboard Development)
Results Achieved
-
Minimalist Streetwear Appeal: Popular with black-and-white design lovers and skate culture followers.
-
Editorial Feature: Included in urban fashion zines and monochrome-themed artwear spreads.
-
Streetwear Drop Success: Preorders sold out within days across two launch platforms.
Challenges & Solutions
Challenges Faced:
-
Avoiding repetition while using a single-tone palette.
-
Maintaining edge crispness during textile printing on white garments.
Solutions Implemented:
-
Curated over 40 unique tags per layout and randomized placement to ensure variety.
-
Applied bold-line calibration and ink density adjustments to prevent print fading.
