Project Overview
A dynamic fusion of traditional Arabic calligraphy and modern graffiti expression, “Kufic Flow” embodies the soul of East-meets-urban creativity. These sweatshirts celebrate cultural identity and artistic rhythm through bold script, abstract motion, and layered textures bridging ancient forms with street-level storytelling.
Year of Completion: 2025
Status: Active
Graphic Design
Each sweatshirt features sweeping Arabic script in stylized calligraffiti, blending Kufic and Diwani influences with paint splashes, gestural marks, and layered compositions. The ink-like flow of the letters merges with modern street art textures brush drips, spray effects, and stencil overlays rendered in a balanced palette of navy, gold, crimson, and gray on an ivory canvas.
Deliverables
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Original Arabic calligraphy artworks adapted for textile
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Full-surface sublimation-ready layouts
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High-resolution product mockups for fashion campaigns
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Social media and print visuals aimed at Middle Eastern and global urban art markets
Tools Used
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Procreate (Calligraphy and Freestyle Composition)
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Adobe Illustrator (Layout Refinement and Vector Clean-up)
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Photoshop (Splatter and Texture Overlays)
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Midjourney (Urban Arabic Design Moodboards)
Results Achieved
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Cultural Impact: Worn by artists, poets, and calligraphy communities in the MENA region and beyond.
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Art Installation Crossover: Incorporated into gallery exhibits that blend fashion and Arabic typography.
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Global Praise: Recognized by design publications focused on Middle Eastern aesthetics and modern identity.
Challenges & Solutions
Challenges Faced:
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Integrating legibility with expressive abstraction.
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Balancing cultural respect with creative experimentation.
Solutions Implemented:
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Collaborated with Arabic calligraphy specialists to preserve meaning within dynamic forms.
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Used layered text paths and abstract visual rhythms to highlight motion without compromising integrity.
