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Pastoral Ink: The Toile de Jouy Sweatshirt Collection

Project Overview

A graceful homage to European pastoral scenes and historical etching, “Pastoral Ink” captures the nostalgic charm of 18th-century toile prints, reimagined in wearable form. This collection speaks to those who appreciate art history, architecture, and rustic serenity offering a poetic intersection of fashion and vintage illustration.

Year of Completion: 2025
Status: Active

Graphic Design

Each sweatshirt is adorned with intricate monochrome sketches of countryside villas, chapels, bridges, and gardens, arranged in a repeating toile pattern across an ivory canvas. The design features fine linework in sepia-brown tones with handwritten script details, echoing antique map legends and early travel journals. It evokes the feeling of stepping into a forgotten countryside, captured in ink and memory.

Deliverables

  • Original toile-style architectural illustrations

  • Seamless print layouts for high-resolution garment printing

  • Lifestyle mockups for museum shop and heritage fashion campaigns

  • Supplementary visual assets for storytelling campaigns and brochures

Tools Used

  • Adobe Illustrator (Etching & Vector Composition)

  • Photoshop (Aging Textures & Pattern Repeat)

  • Procreate (Sketch Drafting)

  • Midjourney (Historic Scene Referencing)

Results Achieved

  • Cultural Recognition: Acquired by boutique museum gift shops and literary-themed fashion outlets.

  • Elegant Differentiator: Positioned as a premium capsule drop in vintage-art-inspired collections.

  • Visual Storytelling: Used as a narrative anchor in branding campaigns themed around memory and place.

Challenges & Solutions

Challenges Faced:

  • Ensuring clarity in micro-details without visual clutter.

  • Aligning traditional illustration with contemporary garment proportions.

Solutions Implemented:

  • Employed scalable vector patterns with adaptive spacing for clean application on varying sizes.

  • Softened the overall tone with off-white shading to blend detail with modern minimalism.

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