Project Overview
“Urban Zoo” is a vibrant mashup of street art, abstract cartooning, and playful rebellion. This collection merges the spontaneity of graffiti tags with chaotic comic-strip characters in expressive, paint-splattered compositions. Loud, layered, and endlessly energetic—these sweatshirts embody creative anarchy for those who live colorfully and think outside the lines.
Year of Completion: 2025
Status: Active
Graphic Design
This series features a riot of illustrated creatures, dripping colors, scribbled phrases, and rebellious textures—layered together like the walls of an abandoned skate park. Each character has attitude: wide-eyed monsters, bubble-eyed critters, abstract robots, and mischievous mascots blend into a canvas of vibrant spray stains, marker lines, and sketchbook doodles. The artwork intentionally feels messy and alive—like the first draft of a mural caught mid-expression.
Deliverables
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Custom graffiti character illustrations and layered artwork
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Print-ready all-over sweatshirt design files
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High-resolution lifestyle mockups for marketing and socials
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Visual packs for campaign use in youth and art fashion segments
Tools Used
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Adobe Illustrator (Character Layout)
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Adobe Photoshop (Layered Effects & Drip Simulations)
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Procreate (Character Sketching and Ink)
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Midjourney (Conceptual Graffiti Inspiration)
Results Achieved
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Subculture Icon: Immediately popular with urban art fans, comic illustrators, and concept stores.
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Gallery Crossover: Featured in art-fashion capsule collections and zine releases.
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Community Growth: Spurred a fan-led tagging challenge online—turning customers into creators.
Challenges & Solutions
Challenges Faced:
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Balancing maximalism with wearable cohesion.
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Retaining character clarity despite the layered messiness of the style.
Solutions Implemented:
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Utilized character grouping zones to allow breathing room within the chaos.
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Applied detailed ink layers and background blurs to enhance visual hierarchy and keep focus on key icons.
