Project Overview
“Street Flux” is a wild and unfiltered celebration of urban rebellion, inspired by back-alley graffiti, sticker bombing, and the raw pulse of city culture. This sweatshirt series translates street energy into wearable chaos, channeling the vibrancy of underground art scenes. Perfect for skaters, creators, and culture-shifters who thrive in noise, color, and freedom of expression.
Year of Completion: 2025
Status: Active
Graphic Design
Each sweatshirt is a canvas of clashing styles and spray-painted chaos. Scribbled characters, stenciled logos, street slang, pop icons, and raw brush lettering explode in a neon palette of pinks, oranges, yellows, and purples—layered over a clean white base for maximum contrast. The design mimics the spontaneity of graffiti walls, with overlapping visuals, drip marks, and hand-drawn texture.
Deliverables
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Custom full-print graffiti-style illustrations
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Seamless print layouts for DTG and sublimation techniques
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3D mockups and high-res assets for streetwear lookbooks
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Social media visuals optimized for Gen Z and alt-fashion audiences
Tools Used
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Adobe Illustrator (Vector Art and Typography)
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Photoshop (Mockups and Print Composition)
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Procreate (Brush Lettering and Icon Doodles)
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Midjourney (Graffiti Board Moodscapes)
Results Achieved
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Cultural Impact: Popular among sneakerheads, mural artists, and alt-fashion microinfluencers.
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Retail Crossover: Featured in concept drops with streetwear boutiques in London and Berlin.
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High Engagement: Generated viral moments on TikTok and Instagram through custom graffiti tagging features.
Challenges & Solutions
Challenges Faced:
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Preventing visual overload while maintaining graffiti authenticity.
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Ensuring vivid, lasting color across complex compositions.
Solutions Implemented:
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Applied layout zoning and layered element hierarchies to guide the eye.
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Used high-density color profiling in print files to protect neon saturation during production.
