Project Overview
A refined yet playful nod to modernist design, the “Modern Shapes” collection reimagines Bauhaus-inspired geometry through a soft, pastel color lens. Clean, minimal, and confident these sweatshirts speak to lovers of contemporary art, abstract patterns, and mid-century aesthetics. It’s fashion as functional design perfect for gallery spaces, coffee culture, or urban simplicity.
Year of Completion: 2025
Status: Active
Graphic Design
Each sweatshirt is a visual composition of abstract forms: spheres, half-moons, dotted textures, and asymmetric shapes carefully scattered in muted tones of terracotta, mustard, teal, and blush. With a white base, the floating forms create a harmonious rhythm reminiscent of modern art prints. The randomness is strategic designed to reflect movement, spontaneity, and creative thought.
Deliverables
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Custom vector-based abstract artwork
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Seamless layout designs optimized for all-over apparel printing
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High-resolution mockups for fashion lookbooks
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Lifestyle imagery tailored for minimalist and design-led retail platforms
Tools Used
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Adobe Illustrator (Geometric Composition)
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Adobe Photoshop (Print Prep & Fabric Simulation)
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Procreate (Shape Drafting)
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Midjourney (Moodboard Generation)
Results Achieved
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Concept Store Appeal: Featured in boutique showrooms and homeware-adjacent fashion collections.
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Cultural Crossover: Celebrated by art students and creative professionals for its wearable design-forward language.
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Retail Uplift: Drove interest in matching items like tote bags, pillowcases, and notebooks featuring the same motifs.
Challenges & Solutions
Challenges Faced:
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Achieving balance between simplicity and visual engagement without overcomplication.
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Ensuring consistency in print sharpness across various fabric types.
Solutions Implemented:
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Designed modular vector elements to allow scalable placement across sizes.
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Ran controlled test prints with varying fabric densities to lock in uniform saturation.
