Project Overview
A contemporary sweatshirt collection capturing the subtle harmony of geometric abstraction and pastel gradients. Designed for the modern minimalist, these garments blend soft geometry with muted transitions of color, creating visual movement that feels both artistic and meditative. Perfect for those who appreciate design as a wearable canvas.
Year of Completion: 2024
Status: Active
Graphic Design
Each sweatshirt in the collection features a seamless interplay of translucent geometric overlays—triangles, rhombi, and intersecting polygons—rendered in calming tones of lavender, peach, sky blue, and soft coral. The designs convey a weightless atmosphere, merging structured form with gentle fluidity. Ideal for elevating casual wear into an expressive statement.
Deliverables
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Original geometric abstract sweatshirt designs
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High-resolution, print-ready files for garment production
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Fashion mockups for web and retail display
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Visual branding kits and digital campaign assets
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Clo3D for 3D apparel simulation
Results Achieved
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Fashion Crossover Appeal: Successfully positioned between streetwear and contemporary art wear.
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E-Commerce Traction: Featured in trend collections on Behance, Dribbble, and high-concept fashion lookbooks.
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Positive Customer Response: Praised for its soft tactile feel and visually calming palette.
Challenge & Solution
Challenges Faced
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Maintaining fabric-friendly gradients with high printing fidelity
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Aligning abstract design with wearable form without distortion
Solutions Implemented
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Used CMYK-optimized layered gradients for accurate print translation
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Strategically placed large shapes to accommodate stretch and fabric seams
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Conducted multiple fitting tests to ensure design integrity in motion
