Project Overview
This ultra-light collection—“Dreamline Sketch”—offers a whimsical and playful twist on abstract geometry through the lens of pastel fantasy. Designed for young creatives, art students, and lovers of retro aesthetics, the collection blurs the lines between fashion and visual poetry.
Year of Completion: 2024
Status: Active
Graphic Design
These sweatshirts showcase floating cube forms, swirling hand-drawn spirals, and sketchy grids in soft pastel tones—lavender, mint, blush, and aqua—set against an airy white canvas. The minimal contour lines and scribble-style marks are reminiscent of early digital art and ‘90s Memphis design influences.
Deliverables
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Four digitally illustrated pastel sweatshirt designs
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Production-ready print files and size-scaled vector layers
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Mockups for social media marketing, lookbooks, and e-commerce
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Alternate colorway proposals and digital fashion sheets
Tools Used
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Adobe Illustrator (vector objects and alignment)
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Procreate (hand-drawn swirls, scribbles, and textures)
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Adobe Photoshop (mockups, soft gradient overlays)
Results Achieved
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Youth Appeal: Strong interest from Gen Z audiences and art-focused streetwear communities.
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Retail Demand: Picked up for spring fashion drops in concept stores.
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Social Impact: Used in themed campaigns tied to mental health and soft aesthetics.
Challenges & Solutions
Challenges Faced:
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Preventing visual overcrowding while using multiple organic elements.
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Ensuring pastel tones printed with vibrancy on cotton-blend fabric.
Solutions Implemented:
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Applied consistent spacing rules and repetition rhythm to ease visual flow.
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Calibrated print files with Pantone-matched swatches for pastel vibrancy on fabric.
