Project Overview
“Street Sketch” is a lively hoodie collection inspired by graffiti, playground spontaneity, and the bold visual energy of sports culture. The designs embrace the freedom of doodle art with a vibrant, urban twist—fusing movement, chaos, and creative fun into a stylish and comfortable garment. It’s fashion for the expressive, the fast-paced, and the unapologetically bold.
Year of Completion: 2025
Status: Active
Graphic Design
These hoodies are covered with dynamic, hand-drawn scribbles and symbols—basketballs, helmets, game controllers, arrows, speed lines, and abstract curves—all rendered in a playful color palette of red, yellow, navy, and black. The illustrations are spaced irregularly, mimicking the casual randomness of sketchbook margins or back-of-classroom daydream doodles. The effect is visually noisy but intentionally harmonious, echoing the movement of street life and the creative chaos of urban youth culture.
Deliverables
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Custom scribble-style vector icons and illustrations (AI + PSD)
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Full hoodie print layout designs including sleeves and hood
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Stylized product renders and digital apparel mockups
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Visual identity kit for marketing and e-commerce listings
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Procreate (for sketching and linework)
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Midjourney (concept visioning and urban style prompts)
Results Achieved
Trend Alignment: Tapped into the rise of spontaneous, graffiti-inspired fashion pieces.
Streetwear Collabs: Considered by independent urban clothing lines and creative collectives.
Youth Engagement: Strong appeal among Gen Z shoppers, especially via TikTok and Instagram Reels.
Challenges & Solutions
Challenges Faced:
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Avoiding repetition in abstract pattern while keeping it cohesive
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Ensuring crisp print clarity on small sketch elements
Solutions Implemented:
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Designed layered pattern packs with randomized sequences
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Used high-resolution vector elements and adjusted stroke thickness for print-readiness
