Project Overview
“Urban Ink” is a raw and expressive hoodie series that channels the untamed energy of street graffiti and underground art culture. Exploding with bold tags, vibrant paint splashes, and layered visual noise, this collection speaks directly to the rebel spirit, self-expression, and creative defiance found on the walls of every major city. Designed for streetwear enthusiasts and visual rebels, these hoodies are a manifesto in motion.
Year of Completion: 2025
Status: Active
Graphic Design
Each hoodie is saturated with overlapping graffiti elements—tagged phrases, spray-paint drips, bold brush lettering, and chaotic street signatures in high-contrast tones of yellow, pink, purple, orange, and black. The design feels immersive, as if the wearer stepped out of a back-alley mural. Raw brushstrokes and digital ink splatters mimic the texture of real graffiti, while the all-over print layout maintains balance through directional flow and vibrant color pops. Ideal for youth culture, skate scenes, and urban fashion.
Deliverables
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Hand-lettered graffiti tags (vectorized with custom grunge textures)
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Full hoodie print design for all panels (sleeves, chest, hood, pocket)
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High-definition lifestyle mockups for product previews
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Social content assets for brand campaigns and e-commerce stores
Tools Used
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Adobe Illustrator (graffiti tracing and layout)
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Procreate (brush calligraphy + paint textures)
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Adobe Photoshop
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Midjourney (for visual tone and composition planning)
Results Achieved
Culture Impact: Featured in streetwear lookbooks, graffiti zines, and music video wardrobes.
Youth Market Penetration: Gained traction among Gen Z and sneakerhead communities.
Brand Collaboration: Pitched to local graffiti collectives and pop-up art festivals as limited drops.
Challenges & Solutions
Challenges Faced:
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Simulating raw street texture without flattening in print
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Avoiding design overclutter while embracing visual chaos
Solutions Implemented:
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Combined digital spray effects with pressure-sensitive brush tools
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Structured layering system to create depth and focus within visual disorder
