Attention Economy

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£25.00

Chapter One: Attention as the New Currency

• Defining the “Attention Economy” and Its Intellectual Origins
• Why Time Has Become the Modern Wealth
• The Relationship Between Time, Awareness, and Power
• Whoever Owns Attention Controls Behavior, Whoever Controls Behavior Owns the Market

Chapter Two: Companies That Buy Your Awareness

• How Digital Companies Capture Users’ Attention
• The Facebook, Google, and TikTok Model: Every Second Equals Profit
• How Personal Data Is Turned into Financial Value
• Global Attention Maps: Who Leads and Why

Chapter Three: The Psychology Behind Scrolling

• The Psychology of Infinite Scroll and Content Addiction
• The Role of Dopamine in Reinforcing Digital Behavior
• Algorithms That Monitor Your Mood
• How the Mind Is Reshaped in a Constantly Stimulating Environment

Chapter Four: Hidden Wars on Your Time

• Apps as Armies Competing for Your Mind
• Engineering Notifications, Colors, and Sounds to Steal Attention
• Measuring Success by Wasted Seconds
• From Visual Deception to Cognitive Manipulation

Chapter Five: From User to Used

• How Humans Are Turned from Clients into Commodities
• The Philosophy of “If It’s Free, You Are the Product”
• Data as the Oil of the 21st Century
• How Your Awareness Is Sold in Global Advertising Markets

Chapter Six: Media and the New Power

• How Media Shifted from Delivering Truth to Selling Attention
• The “Trend” Phenomenon and Mass Manufactured Deception
• The Role of Influencers in the Attention Economy
• Media as a Soft Power Tool in the 21st Century

Chapter Seven: The Watched Generation

• How a Generation Grows Up Under Constant Surveillance
• The Impact of Social Media on Identity and Self-Confidence
• Digital Childhood and the Loss of Cognitive Innocence
• From Observation to Control: The Future of Digital Parenting

Chapter Eight: Digital Resistance

• Is It Possible to Resist the Attention Economy?
• The “Minimal Attention” Approach
• Focus as a Revolutionary Act in the Age of Distraction
• Practical Practices to Protect Your Awareness and Reclaim Your Time

Chapter Nine: The Alternative Economy – Awareness That Generates Profit

• The Rise of Ethical Companies That Reject Monetizing Attention
• An Economy Based on Trust Instead of Manipulation
• Projects Built on Transparency, Not Addiction
• Can We Profit Without Deception?

Chapter Ten: Attention Laws and Ethics

• Do We Need Legislation to Protect Attention?
• The Future of Privacy and Awareness in the Age of AI
• Toward a “Human-Centered Internet” That Restores Value to People, Not Data
• Reflective Conclusion: Regaining Awareness as the Highest Form of Freedom

Category: My Books

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“Attention Economy: Understanding the New Currency” explores how attention has become the most valuable resource in the digital age. From social media platforms to global tech giants, this book delves into the mechanics of how our time, focus, and awareness are tracked, monetized, and manipulated.

Through ten insightful chapters, readers will discover the psychology behind endless scrolling, the strategies companies use to capture attention, and the hidden wars waged over every second of our time. The book also examines the impact of digital surveillance on identity, the rise of ethical alternatives, and practical ways to reclaim focus in an age of constant distraction.

Combining research, real-world examples, and actionable insights, this book is a must-read for anyone looking to understand the forces shaping human behavior, media, and the economy today. It empowers readers to navigate the attention economy consciously, protect their awareness, and make informed choices in a digitally-driven world.

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Attention Economy

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