Project Overview
Geometrica is a minimalist sweatshirt collection featuring abstract geometric artwork in a refined palette of terracotta, mustard, sage, and charcoal tones. Each piece is designed to blend clean modern aesthetics with mid-century influences, creating garments that are both timeless and artistically expressive.
Year of Completion: 2025
Status: Active
Grapgic Design
Each sweatshirt displays a bold yet balanced composition of semi-circles, rectangles, and textured lines. The design emphasizes proportion, symmetry, and a curated color flow that complements both casual and sophisticated wardrobes.
Deliverables
-
3 high-resolution geometric sweatshirt designs
-
Print-ready artwork files for production
-
Lifestyle mockups for product presentation
-
Marketing materials for social media & web shops
Tools Used
-
Adobe Illustrator
-
Adobe Photoshop
-
Affinity Designer
Results Achieved
-
Retail Adoption: Picked up by several boutique fashion retailers for Spring/Summer 2025 collections
-
Social Reach: Shared extensively across Pinterest and minimal fashion blogs
-
Consumer Feedback: High customer satisfaction due to design versatility and premium print quality
Challenge & Solution
Challenges Faced
-
Maintaining clarity and vibrancy of geometric shapes during printing
-
Ensuring aesthetic consistency across sizes without distortion
Solutions Implemented
-
Developed scalable vector artwork to prevent pixelation or misalignment
-
Ran prototype tests on cotton-poly blends to ensure precision in digital printing
