Project Overview
A refined collection of nature-themed sweatshirts capturing the essence of modern botanical aesthetics. This line combines soft, earthy tones with minimalist hand-drawn foliage motifs, creating wearable art that connects fashion with the tranquility of the natural world.
Year of Completion: 2025
Status: Active
Graphic Design
Each sweatshirt features delicately layered illustrations of abstract leaves, stems, and organic dots in autumnal palettes—muted greens, amber oranges, soft pinks, and dusty yellows—blended on a light, creamy background. The interplay between negative space and fluid shapes brings harmony and sophistication to each piece.
Deliverables
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Custom illustrated sweatshirt designs
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Print-ready files for garment production
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3D mockups for marketing use
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Visual assets for Instagram, Pinterest, and e-commerce platforms
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Procreate
Results Achieved
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Retail Attention: Featured in eco-conscious and boutique fashion stores
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Social Media Impact: Garnered high engagement from fashion and art influencers
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Customer Response: Positive feedback highlighting comfort, uniqueness, and design harmony
Challenge & Solution
Challenges:
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Ensuring that delicate hand-drawn lines remain sharp and detailed after printing
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Maintaining color vibrancy across multiple fabric textures
Solutions:
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Utilized scalable vector layers for precision and adaptability
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Conducted multi-fabric sample runs and print tests to ensure saturation and contrast
