Toyota’s leading

Contents

Section One: Roots and Historical Beginnings (1930–1945)

• Kiichiro Toyoda: The Beginnings and Industrial Vision

• From Weaving to the Engine: Birth of the Industrial Project

• Founding of Toyota Motor Corporation (1937)

• World War II and Its Impact on the Company

• Reconstruction and the Birth of Industrial Identity (1945–1955)

Section Two: The Stage of Building and Japanese Identity (1955–1970)

• The Birth of Corolla and Corona

• The Beginning of Globalization and Entry into the U.S. Market

• The First Production System (Pre-TPS)

• Developing Management and Engineering Together

• Forming the Corporate Identity and Brand

Section Three: International Expansion and Building the Empire (1970–1990)

• The Soft Invasion of Global Markets

• Corolla as a Global Phenomenon

• Land Cruiser and Hilux: The Japanese Strength

• Founding of Lexus: Japanese Luxury

• The “Global Local” Strategy

Section Four: The Toyota Production System (TPS) and the Philosophy of Success

• The Concept of Lean Manufacturing

• The Just-in-Time Principle

• The Jidoka Principle (Intelligent Automation)

• Kaizen and Continuous Improvement

• Total Quality Management (TQM)

Section Five: Engineering and Technologies

• Evolution of Engines Across the Decades

• Driving and Control Systems

• Structural Design and Materials

• Aerodynamics and Scientific Design

• Laboratories and R&D Centers

Section Six: Design and Visual Identity

• The Philosophy of Japanese Design

• Evolution of the Toyota Logo

• Interior Design and Driver Experience

• Exterior Design and Overall Harmony

• Global Design Centers

Section Seven: Green Technology and the Future

• The Birth of the Prius and the Hybrid Revolution

• Hybrid Cars Across All Segments

• Electric and Hydrogen Vehicles

• Batteries and New Technologies

• Smart Cities and Woven City

Section Eight: Management and Corporate Culture

• The Toyota Way: The Five Core Values

• The Japanese Style of Leadership and Management

• Training and Internal Development

• Women’s Empowerment and Social Innovation

• Transparency and Accountability in Management

Section Nine: Marketing and Brand Identity

• Toyota’s Advertising Identity

• Regional Marketing

• Global Sponsorships and Events

• Customer Service and User Experience

• Public Relations and Crisis Management

Section Ten: Crises and Challenges

• The Global Financial Crisis (2009–2010)

• The Semiconductor Shortage (2020–2022)

• Competition with Tesla and Tech Companies

• Environmental and Sustainability Challenges

• Economic and Political Stability

Section Eleven: Sports and High Performance

• Entering the World Rally Championship (WRC)

• Endurance Races: Le Mans

• Gazoo Racing and the Philosophy of Performance

• Sports Marketing and Event Sponsorships