Project Overview
An energetic and youthful denim vest collection inspired by the high-speed world of racing. Each vest features bold embroidery of race cars, vibrant detailing, and a sporty edge designed to ignite the imagination of young explorers. With a combination of rugged denim and race-inspired graphics, this collection fuses everyday wearability with dynamic visual storytelling.
Year of Completion: 2025
Status: Active
Graphic Design
Each vest showcases playful embroidered patches of racing cars, checkered flags, and speed emblems. The vivid red trim around the armholes adds a vibrant contrast to the light-wash denim base, while the bronze-toned buttons bring a classic, durable touch. Designed with sharp seams and symmetrical pocket flaps, the vests highlight precision and structure echoing the spirit of a well-tuned machine on the racetrack.
Deliverables
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Original embroidered vest artwork
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Production-ready fabric patterns (high-res)
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3D vest mockups for marketing use
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Digital assets for e-commerce and social promotion
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Procreate
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Midjourney (Concept Ideation)
Results Achieved
Youth Style Feature: Included in children’s fashion lookbooks across European retail boutiques.
Online Success: Gained popularity on Instagram among kidswear influencers and parent bloggers.
Retail Adoption: Picked up by trend-forward children’s clothing stores in the UAE and UK.
Challenges & Solutions
Challenges Faced:
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Balancing fun, youthful design with timeless denim appeal.
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Ensuring embroidery remains durable and eye-catching through repeated wear and wash.
Solutions Implemented:
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Selected high-thread-count embroidery for vivid color retention.
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Reinforced seams and inner lining for extended garment life.
