Project Overview
A vibrant and nostalgic notebook series inspired by the golden era of American road culture. Featuring a classic 1950s red Chevrolet parked under swaying palm trees on a sun-soaked boulevard, this collection channels Miami’s breezy glamour and retro spirit. Perfect for collectors, car enthusiasts, and lifestyle aficionados, this notebook captures timeless style on every page.
Year of Completion: 2025
Status: Active
Graphic Design
The covers are based on high-resolution photography of vintage cars against a scenic Art Deco backdrop. The saturated colors—crimson reds, teal skies, and crisp chrome—enhance the visual appeal and retro authenticity. The shadows, palm-lined street, and relaxed oceanfront atmosphere make it both a travel journal and a design statement.
Ideal for concept stores, souvenir shops, journaling fans, and anyone who adores classic American culture.
Deliverables
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Original retro car photography with color enhancements
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Print-ready notebook layout and graphic alignment
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Mockups for lifestyle branding and online retail
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Visuals for automotive-themed promotions and merchandise
Tools Used
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Adobe Lightroom (Retro Tone & Color Grading)
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Adobe Photoshop
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DSLR Photography (Location Shoot – South Beach Style)
Results Achieved
Cultural Icon Appeal: Picked up by car expos, vintage design boutiques, and travel-inspired pop-up stores.
Instagram Trend: Frequently shared by retro lifestyle influencers and digital illustrators as props.
Merchandise Expansion: Enabled crossover into posters, planners, and postcard sets.
Challenges & Solutions
Challenges Faced:
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Retaining image sharpness without over-editing vintage elements
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Matching warm retro tones with contemporary print standards
Solutions Implemented:
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Applied subtle grain overlays for a timeless film look
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Adjusted vibrance and saturation to work across both glossy and matte covers
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Curated paired mockups with matching color palettes for cross-product marketing
