Project Overview
A delicate and uplifting notebook series inspired by the timeless beauty of flowers in bloom. Featuring hand-painted watercolor florals in vibrant pinks, soft oranges, and lush greens, this collection is perfect for journaling, writing, or gifting. Every page carries the essence of nature, inviting calm, creativity, and emotional reflection.
Year of Completion: 2025
Status: Active
Graphic Design
The covers are adorned with loosely scattered watercolor blossoms and leaves in a seamless composition. Each element is painted with fluid brushstrokes and subtle gradients, offering a refined, artisanal look. The white background adds purity and balance, while the lively colors bring softness and warmth.
Ideal for creative professionals, garden lovers, stationery boutiques, and seasonal retail (Mother’s Day, spring collections, gift boxes).
Deliverables
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Original hand-painted watercolor floral patterns
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Print-ready notebook covers and layered artwork
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Product mockups for catalog, Instagram, and point-of-sale display
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Visual elements for matching planners, stickers, and note sets
Tools Used
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Procreate (Watercolor Brushes + Custom Palettes)
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Adobe Illustrator (Pattern Design & Layout)
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Adobe Photoshop (Presentation Mockups)
Results Achieved
Artisan Stationery Placement: Selected by handmade stationery retailers and floral design studios.
Seasonal Bestseller: Performed exceptionally in spring and holiday pop-ups across the UK and UAE.
Line Extension: Inspired matching wrapping paper, tags, and mini notebooks for bundled gift sets.
Challenges & Solutions
Challenges Faced:
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Retaining watercolor softness in digital prints
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Avoiding pattern overcrowding while showcasing multiple floral types
Solutions Implemented:
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Layered elements on textured paper scans to preserve authenticity
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Applied visual hierarchy using scale and color flow
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Developed modular patterns for adjustable product formats
