Project Overview
A fearless and energetic hoodie collection inspired by modern street art, urban murals, and dynamic brushstroke expressionism. These wearable canvases channel the spirit of raw creativity and spontaneous movement—perfect for trendsetters who embrace bold color and expressive form in everyday fashion. Each piece is crafted to blur the lines between fashion and visual art.
Year of Completion: 2025
Status: Active
Graphic Design
Every hoodie bursts with high-impact splashes of vivid fuchsia, electric orange, neon yellow, and rich black strokes layered over a clean white base. The design mimics the textures of spray paint, ink, and mixed media graffiti, transforming each garment into an artistic statement. Ideal for fashion-forward streetwear collections, music festivals, and expressive wardrobes.
Deliverables
-
Original graffiti-inspired hoodie artwork
-
High-resolution print-ready files for fabric production
-
3D hoodie mockups for digital campaigns
-
Styled visuals for e-commerce platforms and fashion editorials
Tools Used
-
Adobe Illustrator
-
Adobe Photoshop
-
Midjourney (Sketch Generation)
-
Procreate
Results Achieved
Cultural Trend Recognition: Garnered attention in youth fashion magazines and independent streetwear editorials.
Social Media Impact: Shared widely by fashion bloggers and urban culture influencers on TikTok and Instagram.
Collaborations: Selected for capsule drops in partnership with underground streetwear boutiques in Berlin and Dubai.
Challenges & Solutions
Challenges Faced:
-
Balancing chaotic color splashes with wearable, market-ready composition
-
Maintaining texture fidelity and brushstroke sharpness in textile sublimation
Solutions Implemented:
-
Developed digitally layered vector compositions for optimal scalability
-
Conducted texture simulations and dye test runs to lock in authentic visual depth
