Project Overview
A rugged and expressive hoodie series that channels the spirit of abstract art through spontaneous brushstroke patterns and earth-toned palettes. This collection is designed for creatives, wanderers, and trendsetters who seek wearable art that speaks of raw emotion and artistic movement.
Year of Completion: 2025
Status: Active
Graphic Design
Each hoodie features oversized, layered brush marks in hues of forest green, ochre, stone black, and burnt orange. Set against a warm neutral base, the paint textures mimic the organic motion of hand-painted canvases. The visual language of the collection evokes a sense of untamed creativity and earthy authenticity—ideal for autumn wardrobes, design studios, or urban streetwear.
Deliverables
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High-resolution print-ready hoodie pattern files
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Realistic hoodie mockups for web and promotional campaigns
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Social media teaser graphics and digital ads
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Art direction mood board and material palette reference
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Procreate
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Topaz Gigapixel (for resolution enhancements)
Results Achieved
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Fashion Collaboration Success: Garnered interest from indie fashion labels and custom print retailers across Europe and the UAE
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Strong Online Performance: Boosted engagement and sales via Instagram and Etsy with lifestyle shoot promotions
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User-Centric Appeal: Gained traction for offering both minimalist appeal and artistic individuality
Challenges & Solutions
Challenges Faced:
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Simulating hand-painted strokes without losing fabric fidelity
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Avoiding oversaturation during print translation on thick cotton textures
Solutions Implemented:
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Developed layered vector-to-raster hybrid artwork for adaptive sizing
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Performed swatch testing to fine-tune CMYK values and ensure pigment consistency
