Project Overview
A graceful hoodie collection inspired by watercolor florals and poetic elegance, “Blossom Drift” blends the softness of nature with minimalist fashion. This series captures the timeless charm of blooming roses, gently laid across creamy white fabric to create an effortless balance of beauty, tranquility, and sophistication. Ideal for those who seek a romantic, artistic aesthetic in their everyday wear.
Year of Completion: 2025
Status: Active
Graphic Design
The hoodies feature delicate watercolor roses in shades of blush, coral, and faded peach, nestled among soft green leaves and subtle brown stems. The floral compositions flow organically across the chest, sleeves, and lower hem, as though painted by hand on a blank canvas. Soft bleed effects and scattered petal motifs enhance the artistic feel, giving each piece the charm of a wearable botanical painting. Suitable for lifestyle fashion, spring collections, or boutique capsule drops.
Deliverables
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Original floral watercolor illustrations (digitally painted + high-res layered files)
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Print-ready hoodie mockup templates
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Lifestyle photography assets for lookbooks and social content
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Minimalist e-commerce visuals and brand story graphics
Tools Used
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Procreate (for digital watercolor painting)
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Adobe Photoshop
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Adobe Illustrator (layout & color mapping)
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Midjourney (inspiration development)
Results Achieved
Retail Placement: Featured in premium slow-fashion boutiques and garden-themed fashion fairs.
Aesthetic Appeal: Popular among nature lovers, art students, and feminine style influencers.
Emotional Connection: Praised for evoking peace, nostalgia, and subtle romance through soft design.
Challenges & Solutions
Challenges Faced:
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Maintaining the authenticity of watercolor gradients on fabric
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Avoiding visual imbalance on wearable forms
Solutions Implemented:
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Used CMYK-tested watercolor textures for color-accurate printing
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Designed asymmetrical but flowing floral arrangements to complement body contours
