Project Overview
The Primary Drip collection is a fearless fashion statement rooted in contemporary art and creative rebellion. This cap series captures the raw energy of street art and abstract expressionism with bold drips and splashes in primary colours. Designed for trendsetters, creators, and art lovers, these caps turn heads and spark conversation wherever they go.
Year of Completion: 2025
Status: Active
Graphic Design
Featuring spontaneous streaks of red, blue, and yellow dripping down a crisp white canvas, each cap evokes the look of a freshly painted wall or artist’s studio. The paint appears to cascade naturally from the crown to the brim, creating a dynamic vertical flow that brings movement and depth to the otherwise structured form of a classic baseball cap. Each splatter and drip is uniquely placed, ensuring no two caps are exactly alike.
Deliverables
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High-resolution drip art overlays and vector mask files
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Print-ready pattern templates for multiple fabric formats
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Realistic 3D cap mockups for online stores and digital campaigns
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Marketing visuals for gallery merchandise, urban wear collections, and art pop-ups
Tools Used
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Adobe Photoshop (paint splash editing & blending)
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Adobe Illustrator (layout and vectorization)
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Procreate (initial drip sketching and brush testing)
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Midjourney (style prompts for visual direction)
Results Achieved
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Fashion-Forward Appeal: Picked up by avant-garde boutiques and art-focused retailers
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Urban Influence: Gained traction among graffiti artists, muralists, and creative influencers
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Event Recognition: Used as artist swag at gallery openings, paint festivals, and design fairs
Challenges & Solutions
Challenges Faced:
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Mimicking the texture and fluidity of real dripping paint on a curved textile surface
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Ensuring consistency in print reproduction across different manufacturing techniques
Solutions Implemented:
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Layered high-res paint textures with opacity transitions for dimensional realism
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Used fabric testing to calibrate print bleed and saturation on cotton and polyester
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Mapped drip alignments to cap seams and paneling for clean, uninterrupted flow
