Soft Monopoly
£25.00
Contents
Chapter One: Who Holds the Keys to the World?
• Microsoft – When the System Becomes the Ruler
• Apple – Design as a Weapon of Domination
• Google – Knowledge in the Grip of an Algorithm
• Amazon – Commerce, Logistics, and Data
• Oracle – The Silent Monopoly of Databases
• Visa, MasterCard, Stripe – Money as a Tool of Control
• OpenAI and NVIDIA – Who Owns Artificial Intelligence?
Chapter Two: The Making of Monopoly from Within
• Killing Competitors Before They Are Born
• Patent Monopoly – Protection or Entrapment?
• Closed Systems – Elegant Digital Prisons
• Corporate–Government Alliances
• Control Over Global Infrastructure
Chapter Three: Why Don’t Alternatives Emerge?
• Open Source… The Dream That Collapsed
• Eastern Alternatives – China, Russia, and India
• Cryptocurrencies – Resistance or Assimilation?
• Suffocating Innovation Before Maturity
• Why Alternative Applications Failed
Chapter Four: Money as a Tool of Domination
• Corporations Controlling Financial Systems
• Advertising and Data – A New Form of Colonialism
• Corporate Financing of Politics
• Control Over the Global Labour Market
Chapter Five: Cultural and Media Domination
• Disney, Netflix, Apple TV – Who Shapes Content?
• TikTok and Instagram – Engineering Mass Taste
• Entertainment as a Tool of Control
• Who Decides What We See and What We Don’t?
Chapter Six: The User as Commodity in the System
• From Producer to Consumer to Raw Material
• Privacy as a Commodity
• Hidden User Files
• Do We Own Our Digital Will?
Chapter Seven: Technology as Soft Colonialism
• Digital Domination Over the Global South
• Cloud Infrastructure as Power Above Governments
• Internet Agreements in Exchange for Influence
• Digital Education and the Shaping of Minds
Chapter Eight: The Hidden Effects of Monopoly
• Slowing Down Global Innovation
• Marginalizing Local Economies
• Artificial Intelligence… A Privilege for the Few
• The Suffocation of Startups
Chapter Nine: Is There a Way Out?
• Open Infrastructure
• Successful Community Experiences
• Government Intervention and Market Regulation
• From Passive User to Active Participant
Chapter Ten: Collapse Scenarios – What If They Disappear?
• What If Microsoft Disappears?
• The Fall of Apple – A Global Tech Crisis
• Google Shuts Down – Crisis of Knowledge, Maps, and Content
• Amazon Disrupted – Logistical Chaos
• Visa and MasterCard Collapse – Breakdown of the Global Payment System
• OpenAI and NVIDIA Vanish – The Disappearance of Artificial Minds
Chapter Eleven: Final Reflections – The World We Live In
• Corporations That Are Never Elected
• Soft Monopoly or Dictatorship?
• Humans Between Comfort and Digital Servitude
• Can Control Be Regained?
Description
In a time when power is no longer the monopoly of governments, this book reveals the hidden face of power: the giant corporations that control our digital tools, our data, and even our collective consciousness.
Soft Monopoly is not just a book about economics; it’s a journey behind the scenes of technology, media, and artificial intelligence, where our daily lives are governed by unwritten laws. From social media platforms to cloud infrastructure, from patents to entertainment culture, the book shows how digital freedom is being commodified, and the consumer is being transformed into “raw material” in the global data factory.
But this work doesn’t just serve as a warning; it opens the door to deeper questions: Can we reclaim control? And can we build a future in which technology balances convenience and dignity, the market and freedom?
It’s a book that confronts the reader with a shocking mirror: what we are experiencing today is not just technological progress, but a reshaping of the very concept of power… a power that is invisible, yet controls everything we see.
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