Project Overview
A bold and expressive hoodie collection inspired by abstract art and nature’s untamed beauty. The collection blends organic plant-inspired patterns with fluid, dynamic shapes in a striking color palette of white, black, deep blue, and vibrant orange, creating a perfect fusion of fashion and creativity.
- Year of Completion: 2022
- Status: Active
Graphic Design
Each hoodie features a free-flowing, abstract botanical-inspired print, utilizing curved lines, organic textures, and asymmetrical patterns. The high-contrast elements and vibrant yet harmonious colors make these hoodies unique statement pieces.
Deliverables
- Custom nature-inspired hoodie designs
- High-resolution print and production-ready files
- Product mockups for branding and marketing
- Social media and e-commerce promotional materials
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- Trendsetting Appeal: Captured attention in high-end streetwear and artistic fashion markets.
- Social Media Success: Viral engagement with fashion influencers and creative communities.
- Strong Sales Performance: Limited edition pieces sold out within weeks of launch.
Challenge & Solution
Challenges Faced
- Maintaining sharp, fluid design details during fabric printing.
- Achieving a balance between abstract expressionism and wearable streetwear.
Solutions Implemented
- Used high-resolution vector graphics to preserve clarity in print.
- Experimented with color harmony and shape placement to enhance visual appeal.
