Designing the visual identity for the “Ocean Spritz” sparkling drink Rami Maki

Project Overview

The Ocean Spritz Brand Identity Collection is a celebration of bold flavors and vibrant energy. Designed for a tropical beverage brand, this identity system bursts with colorful illustrations of exotic fruits, sparkling freshness, and a playful, hand-drawn aesthetic.

Year of Completion: 2017
Status: Active

Design Concept

Inspired by the refreshing experience of tropical waters and juicy fruits, this branding system embraces a bold color palette and lively typography. It embodies a youthful, fun, and energetic vibe, perfect for a new-age sparkling drink.

Key Features:

Vivid Tropical Aesthetic: Bright pink, aqua blue, and golden yellow hues.
Dynamic Illustrations: Hand-drawn pineapples, cranberries, and citrus fruits with sparkling water elements.
Playful Branding Elements: Designed for cans, packaging, promotional materials, and digital presence.
Typography & Color Palette: A mix of bold, bubbly fonts and high-contrast colors to enhance visual appeal.
Premium Print & Finishing Techniques: Glossy textures and metallic ink details to highlight effervescence.

Deliverables

Full beverage brand identity system
Can and bottle packaging designs
Merchandise and promotional materials
Digital assets for web and social media
Retail display concepts

Tools Used

Adobe Illustrator (Vector Graphics & Branding Elements)
Adobe Photoshop (Mockups & Packaging Design)
Procreate (Hand-Drawn Illustrations)

Impact & Market Appeal

Appeals to Gen Z & Millennials: Fresh, fun, and Instagram-worthy.
Tropical & Refreshing Theme: Ideal for summer promotions and beachside enjoyment.
Eye-Catching & Unique: Distinct branding that stands out on shelves.

Challenges & Solutions

Challenges Encountered

Creating a brand identity that balances playful fun with premium quality.
Ensuring the design remains fresh and relevant across various packaging formats.