Project Overview
A raw and fearless tote bag collection inspired by underground street art, rebellious youth culture, and urban grit. With bold skull motifs, neon graffiti tags, and distressed textures, this series is made for rule-breakers, skaters, punk rockers, and anyone unafraid to stand out. Perfect for music festivals, streetwear lovers, and daily urban life with attitude.
Year of Completion: 2025
Status: Active
Graphic Design
Each tote features a collage of spray-painted skulls, layered graffiti phrases, stenciled figures, and splatter overlays—executed in an electrifying palette of neon yellow, cyan, magenta, and blood red against a cracked concrete-white background. The design mimics real street walls with years of layered rebellion, reflecting both chaos and culture in every stroke.
Deliverables
-
Hand-crafted urban graffiti tote artwork
-
High-resolution fabric-ready designs with multi-layer print prep
-
Stylized product visuals for campaigns and online retail
-
Creative assets for collaborations with urban fashion brands
Tools Used
-
Adobe Illustrator
-
Adobe Photoshop
-
Procreate (for skull and tag illustration)
-
Midjourney (for grunge composition and mood reference)
Results Achieved
-
Subculture Penetration: Featured in alternative fashion pop-ups and tattoo culture exhibitions.
-
Strong Gen-Z Engagement: High performance on TikTok, Pinterest, and urban fashion blogs.
-
Brand Collaboration: Co-branded with streetwear and skate shops in the UAE and UK.
Challenges & Solutions
Challenges Faced:
-
Preserving stencil textures and rough finishes on clean-cut fabric.
-
Preventing neon colours from dulling on woven cotton surfaces.
Solutions Implemented:
-
Applied layered halftone and overlay blending techniques to simulate authentic spray paint.
-
Used neon-ink-compatible swatches with adjusted contrast curves for brightness retention.
-
Reinforced texture definition using cross-channel separation to keep each color bold and sharp.
