Project Overview
A bold and high-impact backpack collection inspired by the raw spirit of street art, underground graffiti, and architectural abstraction. The “Concrete Pop” series blends the language of urban rebellion with vibrant design—where spray-painted walls meet wearable fashion. Designed for city lovers, skaters, and trendsetters who live life in full color.
Year of Completion: 2025
Status: Active
Graphic Design
This series features chaotic yet controlled compositions of layered linework, neon accents, abstract shapes, and urban iconography. Each piece feels like a live snapshot of a city wall in motion—teeming with tags, motion, and sound. The palette pulses with pinks, turquoises, yellows, and jet black, bringing life to the rhythm of the streets.
Deliverables
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Original hand-drawn and digital graffiti artworks
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Textile-ready repeating patterns in high-resolution
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Stylized 3D backpack mockups for digital display
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Marketing visuals optimized for e-commerce and social media
Tools Used
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Adobe Fresco (Graffiti brush rendering)
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Photoshop (Texture overlays and composition)
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Illustrator (Pattern vectorization and layout)
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Midjourney (Urban concept moodboarding)
Results Achieved
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Youth Culture Connection: Adopted by streetwear brands and dance crews in London, Barcelona, and Tokyo.
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Digital Buzz: Featured in lifestyle collabs on Instagram and art-based fashion reels.
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Retail Debut: Picked up by urban culture concept stores and fashion-forward skate shops.
Challenges & Solutions
Challenges Faced:
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Capturing the spontaneity of graffiti in a format suitable for product printing.
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Maintaining contrast and legibility across the backpack’s seams and compartments.
Solutions Implemented:
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Designed around panel-specific layouts to frame chaos within function.
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Balanced busy visuals with zoned-out negative space to prevent overload.
