Project Overview
A poetic and heartfelt tote bag collection inspired by handwritten love letters and timeless florals. Designed for romantics, writers, and vintage souls, this collection blends blooming roses, delicate script, and warm tones to evoke nostalgia and affection. Perfect for bookstore visits, weekend strolls, or gifting to someone special.
Year of Completion: 2025
Status: Active
Graphic Design
Each tote is adorned with painterly rose illustrations in soft blush, crimson, and peach tones, interwoven with hand-rendered cursive love notes and scattered watercolor hearts. The creamy textured canvas enhances the vintage paper look, transforming each bag into a wearable page from a cherished letter. The composition balances emotion and elegance, appealing to those who appreciate subtle beauty and thoughtful design.
Deliverables
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Original floral & calligraphy tote artwork
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Print-ready design files (high-res) for textile printing
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Styled mockups for e-commerce display
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Visual assets for branding, advertising, and social media rollout
Tools Used
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Adobe Photoshop
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Adobe Illustrator
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Procreate
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Midjourney (Mood & Layout Concepts)
Results Achieved
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Gift Market Highlight: Featured in seasonal Valentine and Mother’s Day promotional collections.
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Boutique Popularity: High demand among independent romantic gift stores and lifestyle brands in the UK and EU.
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Emotional Branding Success: Enhanced customer connection through nostalgic storytelling in product packaging.
Challenges & Solutions
Challenges Faced:
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Achieving clarity and depth in layered text and florals on woven fabric.
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Preserving the handwritten effect while ensuring print legibility at scale.
Solutions Implemented:
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Carefully overlaid translucent text with floral focal points using high-resolution blending.
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Applied ink saturation controls to retain linework without bleeding on textured surfaces.
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Finalized mockups using accurate print simulations to match real-life production tones.
