Project Overview
An energetic and unapologetically bold tote bag collection inspired by modern art and street-style rebellion. Channeling the chaotic beauty of spontaneous creativity, this series blends painterly splashes with urban edge—designed for artists, creatives, and anyone who embraces vibrant self-expression in everyday life.
Year of Completion: 2025
Status: Active
Graphic Design
Each tote features dynamic brushstrokes, color drips, and splatter patterns in high-impact hues—electric orange, deep indigo, cyan, magenta, lime green, and violet—colliding on a neutral canvas base. The contrast between the raw cotton texture and expressive color bursts evokes the look of a graffiti wall or modernist painting in motion. Each design is intentionally unbalanced and freeform, reflecting the unpredictable rhythm of creativity.
Deliverables
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Original abstract splash artwork for textile printing
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High-resolution design files for production
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Digital tote mockups for brand launch
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Branded visuals for social media and ad campaigns
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Procreate
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Midjourney (for color inspiration and dynamic layout references)
Results Achieved
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Creative Audience Appeal: Loved by art students, design professionals, and streetwear fans alike.
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Retail Expansion: Picked up by pop culture boutiques and art museums’ gift shops.
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Social Media Reach: Viral traction on visual-first platforms like Pinterest and Behance.
Challenges & Solutions
Challenges Faced:
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Translating intense brushstroke energy into print without losing vibrancy or clarity.
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Achieving sharp, high-res edge quality on natural fabric without bleed.
Solutions Implemented:
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Developed layered vector + raster hybrid graphics to control color density and blend mode.
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Conducted digital fabric simulations to optimize saturation against canvas fibers.
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Used CMYK-to-PANTONE color matching for consistency across bulk runs.
