Project Overview
A refined tote bag collection that brings timeless botanical beauty to everyday fashion. Inspired by vintage floral textiles and delicate garden illustrations, these designs evoke a sense of tranquility and romantic charm. Ideal for those who appreciate soft aesthetics and classic elegance, the collection offers a harmonious blend of art and function.
Year of Completion: 2025
Status: Active
Graphic Design
Each tote features hand-painted-style peony blossoms and leafy green foliage arranged on a muted cream background. The colour palette is a gentle medley of blush pinks, ivory whites, and sage greens, giving the bags a serene and graceful appearance. The repeating floral pattern flows seamlessly across the fabric, making each bag feel like a work of art—perfect for spring outings, gift shopping, or market strolls.
Deliverables
-
Seamless floral fabric pattern for tote printing
-
High-resolution, print-ready artwork files
-
Lifestyle and product mockups for digital stores
-
Promotional visuals for online retail and social media marketing
Tools Used
Adobe Illustrator
Adobe Photoshop
Procreate
Midjourney (Concept Illustration References)
Results Achieved
Design Features: Featured in seasonal gift guides and eco-friendly fashion blogs.
Audience Appeal: Widely appreciated by lifestyle influencers, florists, and slow-fashion enthusiasts.
Retail Placement: Currently stocked by boutique eco-shops and garden centres in the UK and UAE.
Challenges & Solutions
Challenges Faced:
-
Achieving a seamless repeat pattern without visible tiling.
-
Retaining the softness of watercolour textures in high-resolution textile output.
Solutions Implemented:
-
Manually adjusted edges and overlaps using vector masks to ensure pattern continuity.
-
Calibrated digital brush textures and exported swatches for pre-print fabric tests to ensure soft tone retention.
