Project Overview
A sleek and expressive mini-backpack collection that captures the vibrancy of hand-drawn graffiti with a contemporary pop-art twist. The “Mini Pop” series is designed for bold personalities and trend-savvy youth who want to carry energy, color, and attitude wherever they go—without the bulk.
Year of Completion: 2025
Status: Active
Graphic Design
Each backpack features a canvas of freestyle doodles, abstract shapes, and urban scribbles in high-contrast colors—electric pink, lemon yellow, cobalt blue, and jet black. Compact in size yet massive in visual impact, the illustrations evoke the spontaneity of a street sketchbook colliding with comic book flair.
Deliverables
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Original sketch-inspired vector patterns
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High-res fabric print layouts for small-format items
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3D product mockups optimized for mobile marketing
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Launch visuals for pop culture campaigns and micro-retailers
Tools Used
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Adobe Illustrator (Freeform vector art)
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Photoshop (Product simulation and shading)
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Procreate (Initial sketch renderings)
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Midjourney (Mood and motion inspiration)
Results Achieved
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Compact Fashion Favourite: Fast adoption by capsule fashion labels and mini-backpack collectors.
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Retail-Friendly Format: Chosen by boutique shops for limited-edition urban accessory drops.
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Youth Market Buzz: Trending among Gen Z users on TikTok and Instagram Reels.
Challenges & Solutions
Challenges Faced:
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Maximizing detail visibility in a smaller surface area.
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Balancing edgy design with versatile wearability.
Solutions Implemented:
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Simplified key elements into modular zones to retain clarity.
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Introduced minimal hardware in neutral tones to let graphics take center stage.
