Project Overview
A visually explosive headwear collection merging street style with raw artistic energy. Urban Strokes celebrates the bold culture of skateboarding, graffiti, and underground expression through a series of caps printed with chaotic, hand-sketched motifs. Designed for the rebel, the dreamer, and the creative soul, each cap channels the freedom and spontaneity of street life into wearable art.
Year of Completion: 2025
Status: Active
Graphic Design
This collection features sketch-style illustrations ranging from skateboards and ladders to street tags and wild urban doodles. Each visual element is layered across the crown and brim in vivid tones of red, teal, black, and yellow—contrasting against a clean base to evoke both movement and disruption. The aesthetic feels spontaneous and free, appealing to youth culture, skaters, graffiti artists, and collectors of urban fashion.
Deliverables
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Original graffiti cap pattern illustrations
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Seamless printable cap design files (high-res)
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3D product renders for e-commerce and editorial use
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Visual storytelling assets for social media rollouts
Tools Used
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Adobe Illustrator
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Adobe Photoshop
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Procreate
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Midjourney (Concept ideation)
Results Achieved
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Streetwear Integration: Incorporated into capsule collections by niche fashion labels in London and Dubai.
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Social Media Surge: Widely shared by sneakerheads and streetwear influencers on TikTok and Instagram.
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Retail Placement: Featured in curated sections of youth-focused fashion boutiques and art markets.
Challenges & Solutions
Challenges Faced:
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Balancing the chaotic visual language of graffiti with commercial wearability.
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Ensuring fine linework retained integrity through textile printing.
Solutions Implemented:
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Created modular vector layers for precise control over print zones.
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Conducted pre-press trials to lock in ink fidelity and contrast on cotton twill.