الجذور والإيقاع: مجموعة وسائد الجوهر القبلي

Project Overview

A raw and soulful cushion series drawing inspiration from African tribal artistry and nomadic design language. This collection blends earth-toned palettes with bold geometric forms to tell a story of heritage, movement, and human connection. These pillows are perfect for interiors that crave texture, cultural depth, and artisanal authenticity.

Year of Completion: 2025
Status: Active

Graphic Design

Each cushion features a hand-drawn arrangement of tribal-inspired symbols, with motifs such as stripes, diamonds, dots, and primitive shapes painted in shades of terracotta, ochre, charcoal, and sand. The layout preserves an organic imperfection that reflects the human touch, enhancing their appeal in rustic, bohemian, or modern global homes.

Deliverables

• Hand-illustrated textile artwork

• High-resolution design files for cotton and linen printing

• Lifestyle and isolated 3D cushion mockups

• Digital brand assets for social media and e-commerce platforms

Tools Used

• Adobe Photoshop

• Procreate (for texture brushwork)

• Adobe Illustrator (for layout adjustments)

• Hand-sketch-to-digital process for motif development

Results Achieved

• Interior Design Integration: Adopted by stylists for earthy minimalist and urban tribal living spaces

• Boutique Collaborations: Featured in concept stores promoting slow design and handmade aesthetics

• Market Appeal: Strong engagement in ethical homeware circles and among eco-conscious consumers

Challenges & Solutions

Challenges Faced:

• Preserving the natural look of brushstroke textures in digital print

• Ensuring a balanced composition despite irregular motif scaling

Solutions Implemented:

• Applied custom scanning and digital overlay techniques to retain handmade feel

• Created tileable vector patterns with organic spacing and asymmetry for authenticity