Project Overview
A high-energy tote bag collection that captures the essence of modern street culture through explosive graffiti artwork and rebellious expression. Designed for creatives, skaters, and bold fashion enthusiasts, these bags blend edgy typography with urban textures—transforming everyday carry into a statement of individuality and raw style.
Year of Completion: 2025
Status: Active
Graphic Design
Each tote bursts with vibrant graffiti tags, paint splashes, and bold lettering, with the word “RASH!” serving as a visual centrepiece. The use of electric oranges, teals, reds, and charcoal greys mimics the dynamic chaos of street murals. The designs reflect raw authenticity and a youthful spirit, making them ideal for urban explorers, artists, and anyone embracing the pulse of city life.
Deliverables
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Original street-art tote bag artwork
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High-resolution print-ready fabric design files
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3D product mockups for digital display
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Promotional visuals for retail, e-commerce, and influencer marketing
Tools Used
Adobe Illustrator
Adobe Photoshop
Procreate
Midjourney (Sketch & Moodboard Phase)
Results Achieved
Youth Culture Appeal: Gained traction among skatewear brands and indie fashion stores.
Influencer Collaborations: Shared by streetwear influencers and graffiti artists on Instagram and TikTok.
Retail Opportunities: Currently under review for licensing with local urban lifestyle boutiques in London and Dubai.
Challenges & Solutions
Challenges Faced:
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Replicating spray-paint aesthetics on textile without losing vibrancy.
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Ensuring legibility of layered graffiti elements in print.
Solutions Implemented:
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Customised brushwork textures in vector layers to simulate authentic spray patterns.
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Enhanced contrast between background noise and focal text through layered opacity adjustments.
