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كاواي كلاش: سلسلة حقائب الظهر نيو طوكيو

Project Overview

A playful, vibrant backpack collection inspired by Japanese pop art, anime culture, and street fashion. The “Kawaii Clash” series combines bubbly character illustrations with a graffiti-meets-manga aesthetic. These backpacks bring joy, attitude, and expressiveness into everyday carry, designed to stand out in schools, parks, and urban hangouts.

Year of Completion: 2025
Status: Active

Graphic Design

Each backpack bursts with candy-coloured characters, chibi expressions, bold outlines, and energetic background elements. The contrasting pinks, cyans, yellows, and neons give a visual punch that’s both nostalgic and futuristic—perfect for Gen Z trendsetters, anime fans, and art-forward kids.

Deliverables

  • Original character artwork and comic-panel concepts

  • High-resolution textile-ready designs

  • 3D product mockups for digital campaigns

  • Visual marketing assets for e-commerce and launch

Tools Used

  • Adobe Illustrator

  • Adobe Photoshop

  • Blender (for 3D renderings)

  • Midjourney (Concept Generation)

Results Achieved

  • Youth Culture Recognition: Featured in alternative fashion lookbooks and extreme sports streetwear forums.

  • Strong Digital Appeal: Viral engagement across TikTok and Instagram among niche fashion influencers.

  • Retail Demand: Picked up by specialty streetwear outlets and underground fashion pop-ups across London and Berlin.

Challenges & Solutions

Challenges Faced:

  • Balancing intense visual elements without overwhelming the overall utility of the bag.

  • Translating bold color gradients and edge-heavy graphics to fabric printing without distortion.

Solutions Implemented:

  • Layered graphic development using custom halftones and tone curves for crisp detailing.

  • Extensive textile testing for flame and UV resistance, ensuring colors remain vivid under outdoor conditions.

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