روح الصحراء: مجموعة سترات هامشية غربية

Project Overview

Evoking the spirit of the American frontier, the “Desert Spirit” collection reimagines classic Western wear with artisanal craftsmanship and timeless Americana style. These fringed suede vests are tailored for storytellers, musicians, and free spirits—bringing frontier fashion back into the modern spotlight.

Year of Completion: 2025
Status: Active

Graphic Design

Each vest is cut from soft, distressed suede in warm tobacco tones, featuring a V-neckline, vintage-style brass buttons, and generous cascading fringes. Intricate stitching details and embossed shoulder flourishes add depth and authenticity. Functional slit pockets, hand-cut fringe along the front and back panels, and antique finishes give the vests an heirloom feel. These pieces nod to both cowboy heritage and bohemian counterculture.

Deliverables

• Hand-drawn fringe pattern templates and suede material specs

• High-resolution texture shots and lookbook photography

• Styling visuals for music festival guides and vintage fashion campaigns

• Product cards for boutique and e-commerce use

Tools Used

• Adobe Illustrator

• Procreate (embroidery detailing)

• Lightroom (tone grading for Western ambience)

• Adobe InDesign (lookbook layouts)

Results Achieved

Cultural Appeal: Featured in Western-themed stylings, music video productions, and country lifestyle magazines.
Retail Placement: Displayed in vintage boutiques and Western outfitter stores in Texas, Paris, and Dubai.
Fashion Revival: Celebrated by retro fashion communities for reviving iconic 1970s silhouettes.

Challenges & Solutions

Challenges Faced:

• Ensuring fringe durability without stiffening the garment.

• Balancing decorative elements with versatile wearability.

Solutions Implemented:

• Selected high-grade flexible suede and hand-bound fringes for longevity.

• Used tonal stitching and button placement to maintain a refined silhouette.