حفلة الحي: مجموعة حقائب الألعاب المعيارية

Project Overview

A fun and tactile tote bag collection inspired by the building blocks of childhood imagination. Featuring vibrant modular patterns and a quilted texture reminiscent of classic construction bricks, this collection is perfect for designers, creatives, parents, or anyone with a love for nostalgic play. It merges utility with bold visual identity in a celebration of form, colour, and memory.

Year of Completion: 2025
Status: Active

Graphic Design

The design uses iconic red, blue, green, and yellow colour blocking in grid format, with each “tile” quilted to mimic raised stud shapes evoking the texture of vintage toy bricks. The structured geometry is softened by the padded stitching and matte cotton surface, transforming a rigid concept into a playful yet fashionable everyday accessory.

Deliverables

• Original block-style tote artwork

• 3D embossed textile-ready files for quilting

• Commercial mockups for online and retail packaging

• Branded visuals for pop culture and family-focused campaigns

Tools Used

• Adobe Illustrator (for modular block layout)

• Photoshop (texture simulation and depth)

• Midjourney (for creative toy-inspired moodboarding)

• Procreate (sketch layout refinement)

Results Achieved

• Pop Culture Resonance: Widely embraced by toy collectors, nostalgia brands, and lifestyle bloggers.

• Retail Licensing Opportunity: Attracted attention from themed toy shops and kids’ museum gift stores.

• Broad Demographic Appeal: Loved by both adults and children for its sensory design and cheerful look.

Challenges & Solutions

Challenges Faced:

• Translating 3D plastic brick style into soft textile form without losing visual clarity.

• Achieving a quilted raised effect that is both durable and aesthetic.

Solutions Implemented:

• Applied modular stitching patterns using raised dome quilting across CMYK print panels.

• Used high-contrast thread outlines and dimensional padding for tactile appeal.

• Colour-tested blocks for consistency across various fabric types, including cotton canvas and quilted poly-blends.