Project Overview
A high-impact tote bag collection inspired by graffiti art, street culture, and the concept of everyday heroism. Featuring explosive hand-lettered motifs like “HERO” and “SHERO,” this collection celebrates strength, identity, and urban rebellion. Created for those who move through life unapologetically, these bags are a tribute to resilience—on the street, in the studio, or in the spotlight.
Year of Completion: 2025
Status: Active
Graphic Design
Each tote bursts with energy, layered in splatters, tags, symbols, and comic-style typography in electrifying hues—neon yellow, cyan, hot pink, orange, and black on a raw, concrete-textured background. The balance of stylized chaos and empowering words creates a wearable canvas that turns heads and sparks conversations. “HERO” and “SHERO” take center stage, transforming fashion into a form of street protest and self-love.
Deliverables
-
Original graffiti-style tote artwork with HERO/SHERO themes
-
High-res, layered artwork files for textile printing
-
Fashion-forward mockups for brand rollout
-
Promotional and campaign-ready graphics for urban and youth fashion
Tools Used
-
Adobe Photoshop
-
Procreate (graffiti brush sets & ink dynamics)
-
Illustrator (for bold vector lettering)
-
Midjourney (concept art development and urban collage references)
Results Achieved
-
Cultural Relevance: Featured in streetwear campaigns tied to empowerment and activism.
-
Youth Engagement: Popular among Gen Z creatives, skaters, and indie musicians.
-
Collaborative Buzz: Partnered with art schools and youth empowerment groups in promotional giveaways.
Challenges & Solutions
Challenges Faced:
-
Merging bold text and chaotic tags without design oversaturation.
-
Preserving texture and vibrancy on heavy canvas without ink distortion.
Solutions Implemented:
-
Strategic composition layering with visual hierarchy around key words.
-
Developed neon-friendly print layers and tested on textured base cloths.
-
Reinforced outlines and shadow elements for readability in dense compositions.
