كونكريت بوب: سلسلة حقائب الظهر ذات التصميم الجديد رامي مكي

Project Overview

A bold and high-impact backpack collection inspired by the raw spirit of street art, underground graffiti, and architectural abstraction. The “Concrete Pop” series blends the language of urban rebellion with vibrant design—where spray-painted walls meet wearable fashion. Designed for city lovers, skaters, and trendsetters who live life in full color.

Year of Completion: 2025
Status: Active

Graphic Design

This series features chaotic yet controlled compositions of layered linework, neon accents, abstract shapes, and urban iconography. Each piece feels like a live snapshot of a city wall in motion—teeming with tags, motion, and sound. The palette pulses with pinks, turquoises, yellows, and jet black, bringing life to the rhythm of the streets.

Deliverables

Original hand-drawn and digital graffiti artworks
Textile-ready repeating patterns in high-resolution
Stylized 3D backpack mockups for digital display
Marketing visuals optimized for e-commerce and social media

Tools Used

Adobe Fresco (Graffiti brush rendering)
Photoshop (Texture overlays and composition)
Illustrator (Pattern vectorization and layout)
Midjourney (Urban concept moodboarding)

Results Achieved

Youth Culture Connection: Adopted by streetwear brands and dance crews in London, Barcelona, and Tokyo.
Digital Buzz: Featured in lifestyle collabs on Instagram and art-based fashion reels.
Retail Debut: Picked up by urban culture concept stores and fashion-forward skate shops.

Challenges & Solutions

Challenges Faced:

Capturing the spontaneity of graffiti in a format suitable for product printing.
Maintaining contrast and legibility across the backpack’s seams and compartments.